AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps in Turkey: Q4 2024 Performance on Unified Platform
Explore the performance of Turkey's leading consumer finance apps in Q4 2024, featuring trends in downloads and active users.
In the fourth quarter of 2024, the top five consumer finance applications in Turkey showed varying trends in downloads and active users, according to data from Sensor Tower. Here’s a closer look at their performance.
Ziraat Mobil experienced a fluctuation in weekly downloads, beginning with 181K and peaking at 222K by the end of December. The app maintained a robust user base, with active users ranging from 25.1M to 27.4M throughout the quarter.
Garanti BBVA Mobile saw downloads increase towards the end of the quarter, reaching a high of 184K in the week of December 23. Weekly active users showed some variation, starting at 17M and closing the quarter at 16.8M.
Akbank Mobile had a varied download pattern, with a notable dip in the middle of the quarter but ending strong with 134K downloads. Active users fluctuated, opening the quarter with 14M and slightly decreasing to 12.7M by the end of December.
İşCep maintained stable downloads, with a slight drop in the last week to 88K. Active users ranged from 13.4M to 15.5M, indicating consistent engagement throughout the quarter.
Finally, Enpara.com Cep Şubesi showed a decrease in downloads towards the end of the quarter, ending at 84K. Active users remained relatively stable, hovering around 5.1M to 5.6M.
These insights reflect user engagement and app popularity trends in Turkey's consumer finance sector for Q4 2024. For more detailed analytics, visit Sensor Tower.
